Extracts From Different Era's

Psycho (1960)


At the beginnig of the clip, there is many close up shots used to concetrate on the body parts for example, the hands against the wall during a shower and also the feet. We can also see the shower curtains being pulled at which shows that someone is in danger or is being hurt. Then we see a man in a medium shit holding a knife which indicates that he is evil. Also, the man is in low key lighting and we cannot see his face. This creates an enigma at the begninning as we, the audience want to know who it is. In addition there are many short shots used to show all the characters in the film and also to show the surroundings of the area and whereabouts they are, such as a motel. There is a long shot used when we see a house in low key lighting. The shot is from a low angle which symbolises that the house is big and dangerous. the low key lighting conotes that the house maybe evil and bad things may have happened there before. the music is very slow which builds up tension and seems to be kept in time with the shots, towards the end the music speeds up until it reaches the end where there seems to be a 'bang' noise. This makes the audience realise that the genre of the film is horror and this is also presented throughout the low key lighting and the props e.g. knife.

The Godfather (1972)


At the beginning we see a close up shot of a man talking about his daughter and the problems. As he speaks the camera slowly zooms out of him and we can see that he is speaking to a man, The Godfather. We then see a close up to the Godfather. From the close up we can see that he is an old man who is wise and very powerful. His clothing which is a smart expensive suit shows that he is rich and also very powerful. This is also backed up by the fact that a man came to him with his problems. there is a medium shot used after which shows the surroundings in which the godfather is in. we can see that there are many men in suits around him, the shows that he is the most powerful man in the room and is the don (leader). The lighting is also very low key which shows that they are criminals and they are not good people.

Analysis of Still Images

Menace To Society

This image from Menace To Society is a close to show the actors facial expressions. The close up shows us that the man holding the gun has an angry face which shows that he may be doing something violent and harmful, this is also backed up by the gun in his hand. The man who has the gun pointed at looks scared and this shows us that he is the victim in this shot. also, we can see that this shot is set in a car becuase of the car roof and also the door behind the man. in addition, the lighting is high key which gives a natural look to the image and we know that this crime is happening during the day. Half of the actor's face who is holding the gun is in shadow which conotes that maybe he has a bad and good side to him.

Rush Hour 2

This still image of rush hour 2 is a medium shot to show the characters and also the surroundings in which they are in. The 2 main characters are seen to be getting a massage by chinese women and are in a massage parlour. Also, at the back there is a plant and the door seems to be chinese style, hinting that the film may be set in China or Japan. The characters facial expressions show that they are happy and relaxed, this is also presented through what they are wearing.

Scarface

This image of Scarface is a close up/ medium shot. The shot shows us the characters facial expression and also some of the surroundings for example liquor and cocaine. The character seems to be distraught and may have problems in life. Also, the fancy suit and smart clothing shows us that he is rich and very powerful. this is also showed through the way he is positioned in the big chair. The cocaine and liquor may suggest that he is a criminal and also a drug dealer who earns his money through selling cocaine. The close up also allows us to see cocaine on his suit which shows that he may be drugged up and has been sniffing cocaine.

Apocalypto

This image is a close up to show the characters pain and desperation. We can also see the background which seems to be the characters house and it is on fire. The character seems to be running away from danger and the facial expressions shows us that he is trying his hardest. the clothing shows us that the character is an African or is in a tribe and is the film seems to be set along time ago.

Lighting and it's Effects

This poster is the film poster for the horror film The Exorcist. The lighting is low key which symbolises the genre of the fiml (horror). It seems to be set outside a house at night with a bright light coming from the top room. This is called backlighting as the light is coming from behind the man which only shows the shape of his body and no description. This gives the effect that he may be evil or something evil may happen to him. The low key lighting represents death which may hapen in the film, this gives the audience an insight into what may happen in the film. Furthermore, the window that is shining with light seems to be shining more light than usual, in comparison to the window next to it. This may give the audience a clue that the room may be an important setting in the film. Also, this may give the clue that somethign 'good' is in the room due to the light. This lighting technique is typical in horror films as viewers will generally pick up straight away that it is a horror film. The darkness creates a hostile atmosphere ideal for horror films.

Extension Task

• The gun in Will Smith's hand shows that the film has action scenes in it therefore suggesting that the genre of the film is action.
• Also, the costumes that the characters are wearing shows that they are quite wealthy and may have good jobs.
• this is also backed up with the dog chain which Will Smith is wearing and this could suggest that he is a police officer or an undercover cop.
• The sunglasses show that he is working for some sort of agency wheter it be criminal or not.
• You can also tell that the two characters on the poster are the two main characters in the film and are on the good side.
• the lighting is very high key lighting which conotates that these two characters are not bad and are on the good side.
  
• the characters facial expression shows that they are not happy and the film may be serious.
• the title 'Bad Boys 2' is in bold capitals in black colour. this is purposely done so that they can aim this poster at it's target audience.
• The film's target audience seems to be males in between 16-34. this is because the gun symbolises violence and action which is what men usually like. Also, the two male characters show that a man will be the main character.
  

"A British independent Film and Television production company"

Case Study 2

Institution Case Study

Case Study 1

Originally known as Société Pathé Frères in Paris on September 28th 1896. Pathe was discovered by brothers Emile, Charles, Theophile and Jacques Pathe. Pathe had become one of the largest film equiptment and production companies. Charles Pathe was the man who started the company alongside his brothers. As he was successful he decided to expand his company and made the company public where there were shares available at the Paris Stock Exchange.

In 1896 Mitchell Mark of Buffalo, New York was the first man to import Pathe films to the United States. By 1902 Pathe expanded to London, where they set up production facilities and a chain of movie theatres. By 1909 Pathe had built up over 200 movie theaters in France and Belgium and by the end of 1910 they had theaters in many other countries such as Madrid, Australia and New York. It was estimated that at one point, 60% of all films were shot by Pathe equpitment.

By the time Pathe stopped producing the cinema newsreel in 1970 they had over 3500 hours of video, 12 million still images in 75 years of entertainment. British Pathe is owned by the Daily Mail and General Trust Group however British Pathe footage sales are now managed by ITN Source.


Sources: http://en.wikipedia.org/wiki/Pathe
http://www.britishpathe.com/aboutpathe

Peer Assessment of Trailer Analysis

Saira - Face of Fear

The “Face Of Fear” Trailer Lasts For Around 2 Minutes, 34 Seconds. Face Of Fear Is About A Group Of Friends Lost In The Middle Of Nowhere. A Psychopath Is Then Shown To Be After Them As He Wishes To Slaughter Each Person There. This Trailer Appeals To People Who Are Into The Theme Of Horror. This Is Because, The Trailer Shows Clips Of The Psychopath Wanting To Slay The Friends, Therefore, Following Wherever They Go. As A Result, This Creates An Enigma For The Audience As It Shows A Lot Of Suspense, Leaving The Audience To Question What Is Going To Happen Next.

The “Face Of Fear” Trailer Lasts For Around 2 Minutes, 34 Seconds. Face Of Fear Is About A Group Of Friends Lost In The Middle Of Nowhere. A Psychopath Is Then Shown To Be After Them As He Wishes To Slaughter Each Person There. We as the audience know that there is a villain due to the low key lighting when he is in the shot and also due to the fact that he is hollding dangerous weapons.This Trailers primary target audience is young adults between the age of 18-25. This is because as it is seen to be a horror film which is usually aimed at old teenagers and young adults. The Trailer Shows Clips Of The Psychopath Wanting To Slay The Friends, Therefore, Following Wherever They Go. As A Result, This Creates An Enigma For The Audience As It Shows A Lot Of Suspense, Leaving The Audience wondering what will happen next making them want to watch the film even more.

WWW - good analysis of who the audience is and what genre the film is
EBI - talk more about lighting

Sadoon - Saving Faith

Firstly the trailer has no diagetic sound, and the non-diagetic is exclusively music. Throughout the trailer, the shift in music represents the shift in the story. As the tempo of the music changes, so does the pace of the trailer, revealing certain moods allocated to the structure of the story, but revealing enough to leave big narrative enigmas with the audience, encouraging them to watch the film.

Firstly, diagetic sound is when the sound comes from the actual story such as dialogue and non-diagetic is when there is sound added on after such as a soundtrack or a voiceover. in Saving faith there is no diagetic sound and only non-diagetic which is only a doundtrack added on. at the beginning of the trailer the music was upgoing and a happy toned sound and then when the stroyline changes the music changes alongside with it. As the tempo of the music changes, so does the pace of the trailer, revealing certain moods allocated to the structure of the story, but revealing enough to leave big narrative enigmas with the audience, encouraging them to watch the film.

WWW - good structure. good use of media language
EBI - talk more about how the music affects us the audience

Kiran - Face of Fear

The camera work varifies in diffrent types of shots. There are many close ups, take for example, you see a girls eyes, as she crys on the screen- this gives the audience the feeling that something bad has happened, and makes them want to know what it is. Also the use of close up is used to focus on the pysco's facial expression- which is angry, this is also makes us wonder why he is angry. The shots that we see are quite short, about a second long at maximum- this is to create a narative enigma. Also it is so that the trailer doesn't drag on for to long, so it only focuses on the important parts.

The camera work varifies in diffrent types of shots. This is shown throughout the entire trailer as there are many different types of shots being used for example, close up, medium shot and big close up. There are many close ups, take for example, you see a girls eyes, as she crys on the screen- this gives the audience the feeling that something bad has happened, making the audience wanting to watch the film. Also the use of close up is used to focus on the physco's facial expression- which is angry, this is also makes us wonder why he is angry. The shots that we see are quite short, around two seconds long maximum- this is to create a narative enigma for the audience as it leaves them in suspense and wondering what will happen.

WWW - good use of media language about the different types of shots
EBI - lots of spelling mistakes and can elaborate more on the affect on audience

Broadcast Fiction Texts

Film - Shaun of The Dead


Shaun of The Dead is distributed by United Internation pictures and Rogue Pictures. They are a joint venture of Paramount Pictures who is owned by Viacom. As Viacom is a large media institution they have the power to advertise the film on many different platforms such as cinema, website, Tv channels and print. This makes people more aware of the film, thus increasing sales and revenue.

Tv Series - Little Britain



BBC produce Little Britain and also advertises the tv series on their own channels such as BBC1, BBC2 and BBC3.

Radio Show - Gus Murdochs Sacred Cows - Pub

http://www.bbc.co.uk/iplayer/episode/b00fcbgm/Gus_Murdochs_Sacred_Cows_Pubs/

BBC also produces the radio show and are advertised on BBC radio stations. As there are many BBC radio stations the show gets advertised very frequently.

A rappers ambition

Language;

• Ghetto Slang (West London)

• Lyrics

Sound;

• Voice Over
• Classical/Techno beat
• Upbeat & Loud
  

Camera shots;

• Close Ups
• Longshots
• Medium-shots

Alll Creat Atmosphere and Drama

Lighting;

• Natural Day Light
• Some Use Of Artifisual Lighting To Create an Effects.
  

Values; NEVER GIVE INTO YOUR DREAMS NO MATTER WHAT OBSTICALS YOU MAY BE FACED WITH EVERYTHING IS POSSABLE.

Individual Case Study

Adulthood

Adulthood is the thrilling sequence to the hard hitting film Kidulthood. It shows the life of young adults as they have grown up from the teenagers they once were, in Kidulthood, and also the reality of what life is like in London. Drugs, sex and crime is what the film is based around.
The primary audience for Adulthood is teenagers aged around 15-23. This is because they can understand what the movie is about better than anyone else as they may have seen some of the same actions and problems that the film shows. Also, the film shows to us the audience not to use violence as it does not answer everything and puts sense into teenagers. They can see from the film that if they commit a crime then it will affect them in the future and may lead to other consequences in the future. The trailer starts off quietly with a woman in bed lying next to the main character (Sam) and telling him of how she was when she was 15 years old. Then the fast upbeat soundtrack comes into the scene and the shots used are fast and short. The soundtrack matches to the speed of the shots and this is a key role in the success of the trailer. Furthermore, there are lots of violent scenes which gives the audience a little taster of what is going to be in the film. Also, the trailer has shots of all the characters that are included in the movie and many of them are from the previous film, Kidulthood, and also includes many new characters. The short and fast shots attract people to watch it as they have been given a clue to what will be in the film.

Self Evaluation

Attainment (2)
I gave myself a 2 for attainemnt because i believe i am trying my hardest to do the best in Media Studies. I put alot of effort into the lessons and believe i come out of every lesson having learnt something new.

Effort (1)
This is because i contribute in class as much as i can and i am a active learner. I try to get involved with all activites we do in class and always give my own opinion on a topic.

Punctuality (3)
I do not always come to lessons on time and have missed one or two lessons. However, i still catch up with the work and do everything.

Submission And Quality Of Homework (2)
i have handed in all my homework and believe it is to good quality but not the best there is.

Ability to work Independtly (2)
i can work by myself and work in groups but feel that i work better in groups. I also stick my head down and do my work myself when there is work to be done.

Quality of Writing (2)
I believe i use Media Studies language frequently but as it is early stages i do not it in every sentence and do not know the meaning of all the words.

Organisation of Media Folder (1)
I organise all my work so that nothing gets lost and so that no work mixes with other subjects. I have seperated my media folder into two sections, one for Mr Bush and the other for Ms Holiday. By doing this i know where my work is for which teacher.

Oral Contribution in Class (1)
I contribute in class all the time and never keep quiet. This is because i always have an opinion and feel people should listen to it if it is necessary to the topic.


WWW -

• Contributed in class all the time
• I have organised my media folder well so that it is easy for me to look for something
• Understand the difference between Broadcasting, Print and E-Media

EBI -

• Read through my notes in free time
• Ask teacher for help if needed
• Attend all lessons on time

Media Awards

The 3 productions that i thought were the best are:

A Rappers Ambition:
This was because the production was about an upcoming rapper trying to break his way into the music industry. I liked it alot becuase i believe chasing your dreams and achieveing them is the best and hardest thing to do in life. The trailer itself was very intersting as there were many different shots used and lots of great editing. Many of the shots were faded into the next shot and cut. Also, the soundtrack was unique and went well with the speed of the trailer which was very impressive. There were lots of different scenes which shows that it took the group a long time to produce the trailer and took alot of effort and time.

Street Crime:
This production was one of my favourites as street crime is a rising issue in recent years and shows what really happens on the streets of London. The production was very interesting and was intense as it had scenes of people gettin robbed and gangsters talking. Even though it was only shown for around 10 or so seconds at the media awards i had a chance to watch it at home as one of my friends had it on DVD. The group showed that they did alot of research into the life of crime and there was a variety of different shots used.

Crime:
The last production that i thought was one of the best was Crime. This production showed real life issues that have been around for many years, drugs and what effect it has on you and others around you. They clearly showed that they done alot of research into drugs and were able to get a first hand interview with a druggy. There were many shots used which showed different types of drugs. Also, they had creative background music which matched the speed of the shots. This made the whole prodcution flow. Furthermore, some scenes were perfectly edited to match the music.

Magazine Pitch

Spank

For men aged between 21-26, who are C1/C2 class and are laid back. They do like women and go out with friends all the time. They have a laid back attitude and are looking to achieve their full potential in life.

Target Advertisers

• Nike
• Adidas
• FHM TOP 100
• Calvin Klien
  
• Armani Code
• 212
• TopMan
• Hugo Boss
• Armani Jeans
• River Island
• Tesco
• HMV
• Lacoste

Competition

The competition is for the readers is to think of a fragrance product that Hugo Boss has created. If they compete and win then they win a free 100ml Hugo Boss aftershave. This competition would increase the number of readers as more readers would want to get involved with the competiton as there is a valuable prize up for grabs.

Internet Regulations

There are many debates going on around the world about issues surrounding the internet, such as:

• Illegal downloading of music files and videos. Also people are downloading programmes which is servely costing businesses sales. These illegal downloads are done from websites and other things such as limewire.
• When people access certain websites there are no rules and restricitions on them. So therefore anyone can go onto any website, even if they are not allowed to.
  
• Social networking site reveals information about you which could in the future be potentially harmful to you as people may find out information on someone. Even though some websites say all the information is kept secret it still gets out to everyone.
  
• Since there is alot of information on the internet about certain people, hackers may be able to hack into someones computer.
• There is cases of phadeophilia on the internet as men have access to pictures of young children on the internet
• Furthermore, websites that give out information such as Wikipedia are editable so therefore may not all the time give correct information and may be wrong. This then sends out false information to the world and is basically useless.
  

ICANN (Internet Corporation for Assigned Names and Numbers)

ICANN was formed in 1998. It is a not-for-profit public-benefit corporation with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers.

An Anthropological Introduction to Youtube

0:00 Introduction, Youtubes Big numbers.

At the beginning Stephen Weismasser ABC, quoted "you arent going to turn passive consumers into active trollers on the internet". In 1948 ABC started broadcasting and they became the thrid network to do so. They have been broadcasting for 60 years now and as there is 3 networks, if they broadcasted 24 hours a day everyday for the past 60 years they would show over 1.5million hours of programming. However, Youtube produced more in the last 6 months without producers and just included normal people. on Youtube there is over 9000 hours uploaded everyday which is equivilent to nearly 400 ongoing channels, but it is 200,000 3 minute video clips. It is not mass media! Also, 88% of the content that is coming through is new and original.

2:00 Numa Numa and celebration of Webcams.

Numa Numa was a video that was created and became a big hit in 2003, some people say it was viewed over 600,000 million times. The video was broadcasted all over the globe. The video was created in Febuary 2005 and at this time Youtube was being created aswell. On April 23rd 2005 was when the first videos were posted by the 3 men and before it use to be difficult to post videos onto the internet but now everyones doing it there has been over 58,000 views made on the Numa Numa video. People used webcams to communicate with others all around the world and it was a new way for millions to connect with each other.

5:53 The machine is Us/ing us and the new mediascape.

Micheal Wesch who created his own video thought about what it meant to move from text on paper to digital text, its not only about information but about linking people in ways we have never been linked before because now is changing and now every 6months theres a new tool to connect people in.

It went onto digg.com, more people can watch it. It also went on del.icio.us people started tagging the videos which bookmarks it. This is called "User generated Organization". He also became number one and it was translated into different languages within a short period of time.

12:16 Intorducing our Research team.

In the last 2 years 10 students every spring get together. They watch videos and write about them this is then reported onto the data base stystem.

12:56 Who is on Youtube?

• 25% of the people are 35 and over.
• 25% of the people are 12-17 year olds.
• 12% are children
• 18-24 and 25-30 are the strongest (who have posted videos)
• 18-25 are in over 50% of the videos.

13:25 Whats on Youtube? Charlie bit my finger, Soulja Boy etc.

Most videos on You Tube are home videos and 15% are remixes/remakes. When souljah boy posted his video and dance on youtube, it generated the same kind of publicity the Numa-Numa video did. It was remade, remixed and replayed over and over again until he got signed with a record deal.

17:04 5% of vids are personal Vlogs addressed to the Youtube community, Why?

Almost 10,000 videos are addressed to Youtube "Community" every day.
People so this because they would like the Youtube users to know what is happening around us in the world.

17.30 Youtube to context. The loss of community and networked individualism (Wellman)

The loss of community may be responsible for the boom of social networking sites. People have regained their sense of community in the virtual realm.

18.41 Cultural inversion; individualism and community.

Value;

Community.. Relationships.. Authenticity

Youtube comes in this, what we see in youtuve is shaped by this. Robert Putnom commented in 1995 "My hunck is that meeting in an electronic forum is not the equivalent of meeting in a bowling alley.

25.00 The webcam: Everybody is watching nobody is ("Content Collapse")

Many people say that when talking into the webcam it is as if everybody is watchin ut where nobody is. The most private place your bedroom can soon be the most public place due to youtube. We know ourselves through our understanding of how others understand us.

27.58 The anonymusly of watching youtubes: haters and lovers.

When we watch youtube we are generally anoynous as people cannot see us watching it. There are lots of bad and rude language that people post on videos.

34.02 Youtube Drama; Striving for popularity.

The only way to be seen is to make a video that people will want to watch. to get more veiws and to be placed best rated and most viewed.

36.55 Youtubes Anthenticity crisis: the story of lonelygirl15

Lonelygirl15 started Vlogging in june 2006, in a matter of weeks she was youtubes second most subscribed, however soon people started questionning her and realised she was fake. There was much debate going on about the issue.

39.50 Reflection on authenticity

People no longer know what is real or fake on youtube and they dont know whether they trust the site anymore or not.

51.15 Conclusion by bnessell973

Many people upload videos on youtube for many of their own reasons. Many people do it because they enjoy it, and also gives them something to do. Most people believe videos uploaded on youtube should be creative and made to change the world but people upload them to live in.

What Is Web 2.0?

Web 2.0 is an updated version of web 1.0. It is a world wide web design that aims to share information with everyone. Also, it is a social network where everyone accessing it can communicate with others all around the world.

How does it differ from web 2.0?

• Higher Internet Speed

• More Variety Of Websites To Browse

• More Downloading Sites

• Social Networking Eg. Facebook, Myspace and MSN

"We Are The Producers and Consumers of Media"

How Does Web 2.0 Affect Me?

As a consumer web 2.0 effects me in many ways since there is now more of a variety of websites for me to go on to and use for things such as researching information. Also, i am able to communicate with friends and family all over the world through social networks such as Facebook, MySpace and MSN. Furthermore, since there is a variety of websites out there now i can download files such as games, music and videos from sites such as Limewire and BitTorrent.