The gun in Will Smith's hand shows that the film has action scenes in it therefore suggesting that the genre of the film is action.
Also, the costumes that the characters are wearing shows that they are quite wealthy and may have good jobs.
this is also backed up with the dog chain which Will Smith is wearing and this could suggest that he is a police officer or an undercover cop.
The sunglasses show that he is working for some sort of agency wheter it be criminal or not.
You can also tell that the two characters on the poster are the two main characters in the film and are on the good side.
the lighting is very high key lighting which conotates that these two characters are not bad and are on the good side.
the characters facial expression shows that they are not happy and the film may be serious.
the title 'Bad Boys 2' is in bold capitals in black colour. this is purposely done so that they can aim this poster at it's target audience.
The film's target audience seems to be males in between 16-34. this is because the gun symbolises violence and action which is what men usually like. Also, the two male characters show that a man will be the main character.
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