Extension Task

• The gun in Will Smith's hand shows that the film has action scenes in it therefore suggesting that the genre of the film is action.
• Also, the costumes that the characters are wearing shows that they are quite wealthy and may have good jobs.
• this is also backed up with the dog chain which Will Smith is wearing and this could suggest that he is a police officer or an undercover cop.
• The sunglasses show that he is working for some sort of agency wheter it be criminal or not.
• You can also tell that the two characters on the poster are the two main characters in the film and are on the good side.
• the lighting is very high key lighting which conotates that these two characters are not bad and are on the good side.
  
• the characters facial expression shows that they are not happy and the film may be serious.
• the title 'Bad Boys 2' is in bold capitals in black colour. this is purposely done so that they can aim this poster at it's target audience.
• The film's target audience seems to be males in between 16-34. this is because the gun symbolises violence and action which is what men usually like. Also, the two male characters show that a man will be the main character.
  

"A British independent Film and Television production company"

Case Study 2

Institution Case Study

Case Study 1

Originally known as Société Pathé Frères in Paris on September 28th 1896. Pathe was discovered by brothers Emile, Charles, Theophile and Jacques Pathe. Pathe had become one of the largest film equiptment and production companies. Charles Pathe was the man who started the company alongside his brothers. As he was successful he decided to expand his company and made the company public where there were shares available at the Paris Stock Exchange.

In 1896 Mitchell Mark of Buffalo, New York was the first man to import Pathe films to the United States. By 1902 Pathe expanded to London, where they set up production facilities and a chain of movie theatres. By 1909 Pathe had built up over 200 movie theaters in France and Belgium and by the end of 1910 they had theaters in many other countries such as Madrid, Australia and New York. It was estimated that at one point, 60% of all films were shot by Pathe equpitment.

By the time Pathe stopped producing the cinema newsreel in 1970 they had over 3500 hours of video, 12 million still images in 75 years of entertainment. British Pathe is owned by the Daily Mail and General Trust Group however British Pathe footage sales are now managed by ITN Source.


Sources: http://en.wikipedia.org/wiki/Pathe
http://www.britishpathe.com/aboutpathe

Peer Assessment of Trailer Analysis

Saira - Face of Fear

The “Face Of Fear” Trailer Lasts For Around 2 Minutes, 34 Seconds. Face Of Fear Is About A Group Of Friends Lost In The Middle Of Nowhere. A Psychopath Is Then Shown To Be After Them As He Wishes To Slaughter Each Person There. This Trailer Appeals To People Who Are Into The Theme Of Horror. This Is Because, The Trailer Shows Clips Of The Psychopath Wanting To Slay The Friends, Therefore, Following Wherever They Go. As A Result, This Creates An Enigma For The Audience As It Shows A Lot Of Suspense, Leaving The Audience To Question What Is Going To Happen Next.

The “Face Of Fear” Trailer Lasts For Around 2 Minutes, 34 Seconds. Face Of Fear Is About A Group Of Friends Lost In The Middle Of Nowhere. A Psychopath Is Then Shown To Be After Them As He Wishes To Slaughter Each Person There. We as the audience know that there is a villain due to the low key lighting when he is in the shot and also due to the fact that he is hollding dangerous weapons.This Trailers primary target audience is young adults between the age of 18-25. This is because as it is seen to be a horror film which is usually aimed at old teenagers and young adults. The Trailer Shows Clips Of The Psychopath Wanting To Slay The Friends, Therefore, Following Wherever They Go. As A Result, This Creates An Enigma For The Audience As It Shows A Lot Of Suspense, Leaving The Audience wondering what will happen next making them want to watch the film even more.

WWW - good analysis of who the audience is and what genre the film is
EBI - talk more about lighting

Sadoon - Saving Faith

Firstly the trailer has no diagetic sound, and the non-diagetic is exclusively music. Throughout the trailer, the shift in music represents the shift in the story. As the tempo of the music changes, so does the pace of the trailer, revealing certain moods allocated to the structure of the story, but revealing enough to leave big narrative enigmas with the audience, encouraging them to watch the film.

Firstly, diagetic sound is when the sound comes from the actual story such as dialogue and non-diagetic is when there is sound added on after such as a soundtrack or a voiceover. in Saving faith there is no diagetic sound and only non-diagetic which is only a doundtrack added on. at the beginning of the trailer the music was upgoing and a happy toned sound and then when the stroyline changes the music changes alongside with it. As the tempo of the music changes, so does the pace of the trailer, revealing certain moods allocated to the structure of the story, but revealing enough to leave big narrative enigmas with the audience, encouraging them to watch the film.

WWW - good structure. good use of media language
EBI - talk more about how the music affects us the audience

Kiran - Face of Fear

The camera work varifies in diffrent types of shots. There are many close ups, take for example, you see a girls eyes, as she crys on the screen- this gives the audience the feeling that something bad has happened, and makes them want to know what it is. Also the use of close up is used to focus on the pysco's facial expression- which is angry, this is also makes us wonder why he is angry. The shots that we see are quite short, about a second long at maximum- this is to create a narative enigma. Also it is so that the trailer doesn't drag on for to long, so it only focuses on the important parts.

The camera work varifies in diffrent types of shots. This is shown throughout the entire trailer as there are many different types of shots being used for example, close up, medium shot and big close up. There are many close ups, take for example, you see a girls eyes, as she crys on the screen- this gives the audience the feeling that something bad has happened, making the audience wanting to watch the film. Also the use of close up is used to focus on the physco's facial expression- which is angry, this is also makes us wonder why he is angry. The shots that we see are quite short, around two seconds long maximum- this is to create a narative enigma for the audience as it leaves them in suspense and wondering what will happen.

WWW - good use of media language about the different types of shots
EBI - lots of spelling mistakes and can elaborate more on the affect on audience

Broadcast Fiction Texts

Film - Shaun of The Dead


Shaun of The Dead is distributed by United Internation pictures and Rogue Pictures. They are a joint venture of Paramount Pictures who is owned by Viacom. As Viacom is a large media institution they have the power to advertise the film on many different platforms such as cinema, website, Tv channels and print. This makes people more aware of the film, thus increasing sales and revenue.

Tv Series - Little Britain



BBC produce Little Britain and also advertises the tv series on their own channels such as BBC1, BBC2 and BBC3.

Radio Show - Gus Murdochs Sacred Cows - Pub

http://www.bbc.co.uk/iplayer/episode/b00fcbgm/Gus_Murdochs_Sacred_Cows_Pubs/

BBC also produces the radio show and are advertised on BBC radio stations. As there are many BBC radio stations the show gets advertised very frequently.

A rappers ambition

Language;

• Ghetto Slang (West London)

• Lyrics

Sound;

• Voice Over
• Classical/Techno beat
• Upbeat & Loud
  

Camera shots;

• Close Ups
• Longshots
• Medium-shots

Alll Creat Atmosphere and Drama

Lighting;

• Natural Day Light
• Some Use Of Artifisual Lighting To Create an Effects.
  

Values; NEVER GIVE INTO YOUR DREAMS NO MATTER WHAT OBSTICALS YOU MAY BE FACED WITH EVERYTHING IS POSSABLE.